From its peak in 90 years the NBA has increased its popularity on a global scale, guided, helped basketball as a sport popular in the world. Guided by the 1992 Olympics in Barcelona Dream Team and its legendary Michael Jordan, Magic Johnson, Larry Bird and many other celebrities together, took the world of the NBA by storm.
From then on it was only until melted, with the invasion of the Hip Hop culture in the mainstream media, basketball and hip-hop to aMarriage should not be underestimated.
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The NBA was cool, his merchandise was fantastic, and Michael Jordan has just been crowned king of the kingdom. Style of Jordan with wide pants, Nike Air Jordan sneakers and shaved heads would become a basketball player also need a serious, while the children spend more time exercising their guilt about their free throws. The 90s were the glory days of NBA and the NBA was proud of his product.
With revenues, and the popularityLeague held extended, branching and perfecting their formula for success. Late '90s a new generation of players emerging, and the NBA has seen a new type of mentality. At that time, the time has introduced the 21 Century, has played in the NBA was like stepping into a studio for a rap album. Hip hop was the soundtrack of the NBA, and has become increasingly difficult to distinguish between the artist and the players ball. It was at least the same culture, age groups, andsame kind of fun. NBA players loved enjoyed hip hop music and hip hop artists to play basketball. Shaquille O'Neal had already been rejected, Allen Iverson came up with a style so far seen only in the playgrounds, while crushed begun to challenge the reality and look more like video games. Until then, the NBA had reached a new peak, and it was a very productive work with a turnover that exceeds the basketball court.
While the NBA money machine was in full force, there were also some worryingCharacters, there were still many battles in the field of games were more aggressive, and outbreaks of violence became more frequent. Now basketball is a physical game, so you will expect to see reflected temperament, as there is nothing that would be a fine or a suspension to be solved.
When in 2000 the progress made, the NBA has come to the fore for many other reasons, on the one hand, there was an expansion of its market base through the rise of China, which has fueled the momentum acceleratedNBA desire, around the world, and plan more NBA games abroad. On the other hand, there are social movements, the increase in high-school students directly seen raging in the NBA and the ever-growing mix of NBA players in popular culture. The problem was that the NBA players, hip hop and entertainment was bound to bring the remaining element is always associated with them: the scandal.
Frequent arrests therefore questionable, reports of misconduct described, there are traffic offenses,NBA players has a bad reputation, has not been granted the only NBA player, but let's stick to the topic at hand.
It was not long before the NBA players began a negative reputation in the media are portrayed as ungrateful a lot of spoiled millionaires who do not appreciate their current skills. Players cited for DUI, drug crimes charges was possession of a weapon or something similar to a standard, there were also cases of domestic violence and sexual abuse litigation.Again, for many it was not much difference between the life of NBA athletes and the universe of gangsta rap.
There was still hope on the horizon with the arrival of the high school phenomenon LeBron James, Kobe Bryant One Man Show, the production offered the best incarnation of Michael Jordan, and the confirmation of China as one of the most lucrative markets in the NBA. All this would not eliminate the drop in votes from the Spurs-Cavaliers Finals closed and the currentBattle between the NBA and its employees in terms of identity.
On November 19, 2004, a fight broke out during a game between the Pacers and Detroit Pistons Detroit of India. During the riots Pacers Ron Artest with a cup of drink was taken by a fan, and has responded by placing them in a position to discipline the perpetrators. The incident drew harsh criticism from all sides .. of fans for ', political, media, etc. The Palace brawl, as is known, is even bigger black NBAEye.
Answer the NBA was quick and clear, apart from the severe penalties for all involved in the brawl, the League was determined to define their new products and to eliminate any form of association with the Hip Hop culture and the categorization of his players as thugs and immature.
The first time the dress code, the NBA is sending a message to all who play in the NBA is an opportunity for employment and particularly for athletes when they say goodbye to not put in place and presentthemselves in a professional manner. The age limit was close to where the NBA has eliminated the opportunity for graduates to go directly to the NBA, the league had hoped a move to better prepare children for the rigor and professionalism of the higher level.
In 2006, another confrontation took place in New York during a game between the Knicks and Nuggets, then there was the Tim Donaghy gambling scandal that heated debate on the fairness of the game.
It does not matterthat the NBA more rules in place as a video playback is to increase fairness, and preventing a rule clarification Bank team to an escalation of the post. The truth is that the NBA has done a very poor job in defining their products, and often has to play either with the line of ambiguity, or is simply reactionary.
The recent controversy caused in the neighborhood of choice among the starters Tracy McGrady's team at the 2010 Western All-Star Game in 2010, without a question a fewsleepless nights to David Stern. Tracy McGrady has played less than 10 games in the 2009/2010 season, persona non grata, his team was the Houston Rockets, and yet it was almost elected to the All-Star Game. Allen Iverson, who played a few games more, but McGrady was elected as a starter for the Eastern team.
There are a lot of calls from players and media for the All-Star Game to reform the voting procedures for selecting cases like McGrady and Iverson. TheProblem does not occur with the All-Star game voting system is that the problem is with the definition of "All-Star Game."
The NBA needs to seriously rethink many of its parameters, and possibly weaken his fervent desire to include one or both media and fans.
Together with bank clearing rule the NBA has a rule "no tolerance", the referee may enter a technical foul by a player, it's hard to complain about a call is initiated. Those who criticize the governmentremember that basketball is a physical game emotionally, and prevents the release of these emotions is unfair to players.
The NBA is proud to be a fan of the game as close as what defines the experience the NBA, the players are accessible.
Now something has to give if the players are playing on the emotional, physical, and tall, it should be so close to them, people curse and heckle them?
On the other hand, would no longer be successfully contained to thoseEmotions, if not by the fans, that complete freedom to sign and songs have to raise provocative points that go far beyond the level of cheering for your team?
The whole thing is a bad combination, when players and fans to connect to this to ensure a great experience for everyone, the NBA is both the court and the moderate level.
Also, if the NBA wants its players to act and dress properly, and the regulation of their crimes court Off, the best championshipIncreasing security on the field and in the arena. If the league wants its players seriously consider their basketball career move as a job, then the league needs to push the envelope of rules in the field as well. A fight on the field must be an attack or violence in the workplace considered and treated according to the law governing such actions. The league should be responsible for events such as the brawl at the Palace, as Artest could claim to be right, that was the result of a dangerousWork environment. In addition, some players should not feel threatened by the league allow former prisoners to their jobs at risk, after all should be safe if the situation was in an office?
Finally, the All-Star game system is a fraud. On the one hand, blames the media and fans wrong by voting for some players in the All-Star Game was, however, the media use the same choices that a player as "All-Star" to define. So tell me, what is an all-star, someone with incredible skills, orunprecedented level of popularity? What the players, or register to place orders by popular demand? We often hear reference to the Director General of wealth "all-star contracts." So if I understand correctly, a player receives large orders, because they are popular? If it was not the case, then there is no shame, what a player may be considered maximum contract, even though I've never been in the All-Star Game.
The question is: "Who is the All-Star Game?" You often hear the praises of two media as some of the players' time All-Star "or "5-time All-Star," tells me that this is nothing more than "twice one of the most popular players, or as directed by the coaches." The question is whether the selection "All-Star" will be used to define the elite in the game. The truth is that there were at that time in the All-Star game has absolutely no jurisdiction and as a good player you are with your peers, but more about how well your agents, sponsors and advertising.
A certain amount of money to a player in an All-Star selection function basedsimply says that the team signing the check is investing more on the type of goods sold, rather than on field performance.
If the All-Star Game is for the fans, then there should be no controversy about the fact that T-Mac, Iverson, or even the 12 Man of the New Jersey Nets team is chosen, it should be all the fans, so statistics, the entry team must be considered. However, if the All-Star Game is a spectacle of the best in the league of an offera given year, then perhaps only the expert players and the media, which should eventually vote for the MVP to participate in the selection.
When all is said it is the role of the NBA to explain clearly what is and who is the All-Star Game. If it's for the fans, then let the fans choose, and the number continues sealed so that the media does not affect the exercise of voting rights, as is likely in the case of McGrady. But if it is to present the best in the league, then the playersCoaches and media to vote for the starters. If all this is done, the selection of reserves should probably be checked, otherwise, how do you explain that a McGrady, who was almost elected by fans, is avoided by the coaches? It seems almost like the All-Star game the two teams, the fans and the team coach team.
So far, the NBA enjoyed playing along the line of entertainment and professional sports in their marriage effectively with hip-hop culture, regardless of setting
Thebecomes meaningless, even to go in the application MVP season, but what is important for the NBA, to clearly define their product, why not just create cracks in the structure, which will increase the long term, the ambiguity and the perception of injustice. What to do with any dispute, the NBA and trying to control some damage, the game suffers. To determine the league decides if he wants to be an organization of entertainment, or sports organization, it will appear one dayWWE, and others such as the FIBA, but both games is bound to create problems in the long run.
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